How To Sell On
How to Sell on Decathlon Marketplace
28 Oct 2025

Overview
Decathlon Marketplace allows selected partners to list sports, fitness and outdoor products alongside Decathlon’s own range, reaching a wide active-lifestyle audience.
Audience & Platform Details
Decathlon has over 500,000 customers in it’s Australian database and it a globally recognised retailer. Customers include families, athletes and outdoor enthusiasts looking for quality, affordable gear.
Why Sell on Decathlon Marketplace
The marketplace offers access to a massive sports and outdoor retail audience. It’s ideal for suppliers of fitness, camping, cycling, or performance-oriented products.
Tips for Success
• Focus on categories like fitness, outdoor and cycling.
• Highlight eco-friendly or performance features.
• Keep pricing competitive with Decathlon’s own private labels.
• Maintain fast fulfilment and strong return policies.
How to Start Selling
Apply through the Decathlon Marketplace Partner Application page.
Strategic Insights for Sellers
Decathlon’s marketplace rewards sellers with performance, sustainability and quality credentials. It provides scale and visibility for sports-focused brands expanding in Australia.

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