Overview

Baby Bunting — Australia’s largest maternity and baby-goods retailer — has expanded into marketplace retailing, allowing approved third-party sellers to list baby and parenting products alongside its own range. The marketplace is powered by Mirakl.

Audience & Platform Details

Baby Bunting’s online store attracts hundreds of thousands of monthly visits in the baby-care category. Its core customers are expectant parents, new parents and carers seeking trusted, safe, and good-value products. They value brand reputation, compliance and reliability.

Why Sell on Baby Bunting Marketplace

Selling on Baby Bunting offers brands exposure to a highly engaged niche audience with strong buying intent. It’s ideal for sellers of certified, compliant baby, toddler, and maternity products who wish to align with a trusted retail brand.

Tips for Success

• Highlight safety certifications and age suitability in titles and descriptions.

• Maintain fast fulfilment and reliable tracking to build trust.

• Sync inventory automatically to prevent overselling.

• Use baby- and parenting-specific keywords to improve visibility.

How to Start Selling

Sellers can apply via the Baby Bunting Marketplace Seller Application form.

Strategic Insights for Sellers

Baby Bunting’s marketplace is ideal for quality-driven suppliers with compliant baby and maternity ranges. Its Mirakl-based platform supports streamlined integration, making it a strong fit for sellers seeking reliability, safety compliance, and access to a targeted audience.