Overview

JB Hi-Fi operates a curated online marketplace for approved third-party sellers across consumer electronics, gaming, audio, and home technology categories. Sellers list on the main JB Hi-Fi website and fulfil orders directly.

Audience & Platform Details

JB Hi-Fi’s annual sales exceed A$10 billion, with online contributing roughly 14% of revenue. Typical customers are tech-savvy Australians who expect accurate product listings, fast shipping, and detailed specifications.

Why Sell on JB Hi-Fi Marketplace

The JB Hi-Fi Marketplace provides sellers access to Australia’s leading electronics retail audience. It’s particularly valuable for established brands and distributors with strong catalogue data and efficient fulfilment operations.

Tips for Success

• Provide detailed product data, including specifications and GTINs.

• Use multiple high-quality images for each listing.

• Keep stock synchronised to avoid cancellations.

• Join key sales events such as EOFY and Black Friday.

How to Start Selling

Interested businesses can apply via the JB Hi-Fi Marketplace Seller Enquiry form.

Strategic Insights for Sellers

JB Hi-Fi’s marketplace rewards sellers who can maintain data accuracy and operational speed. It offers visibility within a trusted electronics ecosystem, giving new sellers immediate access to a high-intent audience.